鹏Peng (Halcyon) Chen

Transmission 001 · NKG → World

陈鹏Peng (Halcyon) Chen

I help Chinese brands go global and global brands enter China, through localization, AI and a lot of reading between the lines.

帮中国品牌出海,也帮海外品牌入华。用本地化、AI,和对字里行间的耐心。

01 · Tactics board01 · 战术板

My starting XI我的首发十一人

Eleven skills, two formations. Switch tactics, then tap a player to see where that skill has played.

十一项能力,两套阵型。先换战术,再点一名球员,看这项能力在哪场比赛里上过场。

ATTACK →
GK 1

LQA

Tip: use Tab and Enter to pick players.提示:也可以用 Tab 键和回车选择球员。

02 · Case files02 · 案例档案

Matches played打过的比赛

Game localization游戏本地化FILE · 01

Rewriting the Atomic Heart: Trapped in Limbo case study for overseas clients用英文重写《Atomic Heart: Trapped in Limbo》本地化案例

Rebuilt a game localization case study in English around four parts, so overseas publishers can follow it.

以英文重构游戏本地化案例,让海外发行商一眼看懂这项目做了什么。

Open file打开档案
  • Restructured into project background, localization challenges, solution, and delivery results按项目背景、本地化难点、解决方案、交付成果四个维度重构叙事
  • Used for overseas marketing and client conversations用于海外市场推广与客户沟通
  • Part of a wider effort to map the company’s game service lines and past cases into one external pitch同时梳理多语种翻译、LQA、文化适配、商店页与营销素材本地化、配音 QA 等服务线,形成统一的对外口径
Market intelligence市场情报FILE · 02

Scouting the world’s biggest game shows全球主流游戏展会侦察

5ROI reports展会 ROI 报告
22pages on TGS页 TGS 报告
100point vendor model分制评分模型

Tokyo Game Show, Gamescom and Busan BIC: competitive research, client maps and exhibitor data, with localization vendors tiered A–E.

覆盖东京电玩展、科隆游戏展、釜山 BIC:竞争情报、客户开发地图与参展商数据表,并将本地化服务商分为 A–E 五级。

Open file打开档案
  • Scored prospective game clients on a 100-point BD model用 100 分制 BD 模型评估多家潜在游戏客户
  • Read Steam language matrices to find missing Asian languages in narrative games通过 Steam 语言矩阵识别叙事类游戏的亚洲语种覆盖缺口
  • Timed outreach to development and publishing milestones结合研发与发行节点,判断本地化最佳介入时机
GEOANONYMIZED已脱敏

Making a company legible to AI search让企业被 AI 搜索读懂

Aligned Chinese and English facts across the company website and public channels so AI engines describe the brand consistently.

统一官网与公开渠道的中英文信息,让 AI 引擎对品牌的描述一致可信。

Open file打开档案
  • Found number counters rendered by JavaScript, which AI crawlers read as zero发现靠 JavaScript 渲染的数字计数器,AI 爬虫读到的全是 0
  • Fixed structured data that typed the homepage as an article修正把首页标成「文章」的结构化数据
  • Made visibility percentage, not ranking position, the core metric以可见度百分比而非排名位置作为核心指标
AI × localizationAI × 本地化CLEAR Global · 2026

Custom machine translation for humanitarian content面向人道主义内容的定制机器翻译

Quality workflow for a Phrase Custom AI pilot across CCJK, Latin American Spanish, Brazilian Portuguese, Arabic and Southeast Asian languages.

Phrase Custom AI 定制引擎试点的质量流程,覆盖中日韩、拉美西语、巴西葡语、阿拉伯语和东南亚语种。

Open file打开档案
  • Cleaned translation memory for humanitarian and mental-health domains to train domain-adapted engines清洗人道主义与心理健康领域的翻译记忆库,用于领域适配引擎训练
  • Used LLMs to assist quality evaluation and find recurring error patterns用大模型辅助质量评估,定位高频错误模式
  • Tracked pilot milestones and reported to the senior quality lead跟踪试点里程碑,定期向高级质量负责人汇报
03 · Mission log03 · 航行日志

Nanjing → Suzhou → Monterey → Nanjing南京 → 苏州 → 蒙特雷 → 南京

  1. 2026.08 – 2026.10 · Nanjing南京

    Sunyu Transphere江苏舜禹信息技术有限公司(舜禹环球通)

    Overseas market intern · game localization海外市场实习生 · 游戏本地化方向

    Game service lines, case studies, trade-show intelligence, client scoring, and GEO.

    业务梳理、案例重写、展会调研、客户评估与 GEO。

  2. 2026.02 – 2026.05 · Remote远程

    CLEAR Global (formerly Translators without Borders)(原无国界译者组织)

    Machine translation quality intern机器翻译质量实习生
  3. 2024.09 – 2026.05 · Monterey, CA蒙特雷,加州

    Middlebury Institute of International Studies明德大学蒙特雷国际研究学院

    M.A. Translation & Localization Management · GPA 3.85翻译与本地化管理硕士 · GPA 3.85

    AI and localization; localization project, program and product management; translation technology; sales and solutions.

    核心课程:人工智能与本地化、本地化项目/项目群/产品管理、翻译技术、销售与解决方案。

  4. 2025.09 – 2026.05 · Monterey蒙特雷

    MIIS ROAR

    Magazine lead杂志负责人

    Editorial calendar, commissioning, and articles on localization, including “Beyond the Hype: Auto LQA”.

    负责编辑日程与选题,约稿,撰写本地化主题文章,如《Beyond the Hype: Auto LQA》。

  5. 2020.09 – 2024.07 · Suzhou苏州

    Xi’an Jiaotong-Liverpool University西交利物浦大学

    B.A. Applied English Studies · Upper Second Class Honours (University of Liverpool)应用英语研究文学学士 · 二等一荣誉学位(英国利物浦大学认证)
  6. Summers · Nanjing暑期 · 南京

    Shanbay · Southeast University Press扇贝教育科技 · 东南大学出版社

    Content editor intern · editorial intern内容编辑实习生 · 编辑实习生

    English–Chinese localization and subtitles for news and video; editing, proofreading and translation of books.

    英文新闻与视频的英中本地化与字幕;书稿编辑、校对、翻译与宣传文案。

  7. High school · Nanjing高中 · 南京

    Qimingxing Sci-fi Club & 《朝闻道》启明星科幻社 & 《朝闻道》

    Co-founder · one of the editors-in-chief创始人之一 · 主编之一
04 · Sci-fi archive04 · 科幻档案

Before localization, there was world-building做本地化之前,我先学会了构建世界

社

Co-founded a high-school sci-fi club联合创办启明星科幻社

At Nanjing No. 13 High School: reading circles, writing sessions and long-term reading and writing in the genre.

在南京市第十三中学组织科幻阅读、写作与交流活动,长期从事科幻题材的阅读与创作。

刊

Edited a national student sci-fi magazine担任中国学生科幻杂志《朝闻道》主编之一

One of the editors-in-chief of 《朝闻道》: topics, calls for submissions, editing and publication. Good training in world settings and narrative structure.

参与选题策划、征稿、编辑审校与出版,积累了世界观设定、叙事结构与科幻文本的编辑经验。

笔

First prize, National Innovative English Competition全国创新英语大赛一等奖

High school. Still writing: next up, speculative fiction set in Nanjing, a UNESCO City of Literature.

高中时获得。还在写:下一步,是以「世界文学之都」南京为背景的科幻小说。

Game localization is world-building in another language. That is why it never felt like a career change.

游戏本地化,就是用另一种语言重建一个世界。所以对我来说,这从来不算转行。

05 · Research & trophies05 · 论文与奖杯

Published & awarded论文与荣誉

2025Cognitive Reasoning in Translation: Evaluating Chain-of-Thought, Explaining, Metacognition, and Critique in Humans and General-Purpose vs. Advanced-Reasoning Large Language ModelsHCI International 2025 – Late Breaking Papers, pp. 420–437 · co-author · how human translators and LLMs reason when translatingHCI International 2025 – Late Breaking Papers,第 420–437 页 · 共同作者 · 对比人类译者与大模型在翻译中的推理表现DOI ↗
2023Supporting Speaking Practice by Social Network-Based Interaction in AI-Assisted Language LearningSustainability, 15(4), 2872 · co-author共同作者DOI ↗
2023 · CATTI

First prize, written translation, CATTI Cup National Translation Contest national finals (university majors, Group A)

CATTI 杯全国翻译大赛 全国总决赛 大学专业 A 组 笔译一等奖

AFTI · ATA

American Foundation for Translation and Interpretation scholarship for first-time ATA conference attendees

美国翻译基金会(AFTI)ATA 年会首次参会者奖学金

High school高中

First prize, National Innovative English Competition

全国创新英语大赛 一等奖

06 · Open channel06 · 通讯频道

Let’s talk来聊聊

“Bridging China and the world through globalization strategy, localization innovation, and AI transformation.”

「以全球化策略、本地化创新与 AI 转型,连接中国与世界。」

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LinkedIn · linkedin.com/in/miispengchen
Email邮箱pengchen1017@gmail.com
WeChat公众号Halcyon出海笔记